What you read on this page could easily be your ticket to becoming successful online. The idea on this page tilts the probability of success heavily in your favour. The idea is simple: offer people an irresistible one-time-only package as soon as they subscribe.
The One-Time-Only Offer Process
Here are the steps:
- You promise people a free report or articles if they subscribe to your autoresponse newsletter
- As soon as people subscribe, instead of taking them to their free report, take them to this "one-time-only" offer page
- Offer them an irresistible package at a heavy discount with a catch - if people leave that page, they can never take advantage of that special offer again
- People can either buy the package from that page or go on to their free report and miss the special offer for ever
- If people do indeed buy that offer, don't forget to send them the promised free report through email
The importance of One-Time-Only Offers
One-time-only offers are important because as many as 2-30% of people who subscribe will end up buying the package instantly (depending on how good your offer is and how expensive it is). This offer starts bringing money in your banks as soon as your site goes live! No waiting long wondering if your website will work.
And the most important benefit this one-time-only offer brings with it is - it allows you to instantly determine:
-
How profitable your hot market will be
-
How much money can you spend on promoting your website
This is important. Any money you make from this one-time-only offer page, you can instantly pump in to promote your website and build a massive database of subscribers. Some of these new subscribers will again take you up on the one-time-only offer.
Creating a
never
ending
loop
of giving you
seed
money
to promote
your website and
build a database of subscribers!
You can then come up with more products or find other people's products and sell it to your database!
Anatomy of a One-Time-Only Offer
The big problem with one-time-only offers is people can think that you are pressurizing them and acting like a used car salesman. Yuck! Here are the steps you can take to build your one-time-only page to remove the pressure yet enjoy the benefits.
The intro - The first thing people should read on the page is "Special One Time Only Offer" or something similar. This should be your headline.
The offer - Your subheadline should tell in brief what the offer actually is. "For a limited time, you can get your hands on 125 dessert recipes for people with Diabetes for less then a dollar per recipe."
The reason - After the headline and subheadline, start by giving people the reason for showing them the one-time-only offer. Give them a reason and they won't think you are a car salesman. If you can't think of a good reason, simply say that you'll use the money generated from this one-time-only offer to promote this website so that more people with diabetes can be helped.
The benefits - Then get into the benefits part. What is your one-time-only offer about? What does it provide?
The bonuses - Sweeten the deal with bonuses. You can let people perceive that your offer is a steal in two ways: be giving them a heavy discount. And by giving them more bonuses. The more bonuses you give, the less discount you'll have to give. So add up the bonuses. You don't have to write these bonuses yourself. You can ask other people to give their products as a bonus. Many people will give their reports away as bonus to you because this way, they receive free publicity. Your buyers hear about them.
The price - Price is the most important thing with one-time-only offers. The higher the price, the fewer people will take you up on the offer. The lower the price, the less money you get to pump back in promoting your website. You'll be on the safe side if you price the package between $50-97. (But it could be as low as $15 and as high as $350!)
Whatever you price at, the important thing to remember is your offer should provide twice the value than what its priced at. If you price it at $95, make sure people receive goodies worth atleast $200.
The one-time-only offer is the crux of making money with little websites. It'll immediately start earning you money. The next step is much more easier...