Pay Per Click Search Engines
- People go to Google or Yahoo or Aol and search for something.
- The search engine shows them a bunch of websites that they generate through their logarithm codes. But on the side, they also show websites that wouldn't normally come up on the first page results.
- Because these websites have paid money to search engines, they come up on top under "sponsored sites" or other such title.
You too can bid for keywords and when someone searches for that keyword, your site will show up under sponsored listings too. And you'll only be charged when people click on your link and visit your website.
The two top most search engines where you can bid for keywords and pay per click are:
Go click on those above links and signup for your own account. Add your credit card details, select your keywords and start promoting your website.
Its easy to setup the accounts and start promoting. But it could be wasteful too if you don't know what you are doing. The trick for pay per click search engines is to write ads that get a higher click through rate (i.e. more people click on it.) The higher your click through rate will be, the lower you'll have to pay per clicks. And the higher your ads will be shown.
The wise thing to do is venture slowly. Don't set your accounts to spend more than $5 or $10 per day. Then test to see how your ads work and how many people buy after clicking to your website.
One expert who can shorten your learning curve and make you a pro in pay per click search engines is Perry Marshall. He has a 5 day free tutorial on his website that will get you started with Google Adwords. And he also has a very good report that gives you all his tricks he uses to spend less on search engines but get better results from them too.
(Do notice how Perry Marshall has set his website up and how he promotes his free autoresponse newsletters and sells his products only after that through his autoresponse newsletters. Just observing him is a great lesson.)
After setting up online pay per click classified search engine ads, lets take a look at the age old but ignored classified advertising technique in newspapers and magazines.
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