PR - Getting Free Publicity
The best way to launch not only any website, but any and all businesses is through the power of PR. Some people disregard PR because of its many disadvantages, such as:
Disadvantages of PR
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You can't control your message
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You can't control the timing
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You can't control how the message looks
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You can't be sure if the message will even reach your hot market
But the disadvantages are insignificant compared to the advantages of PR:
Advantages of PR
- It builds instant credibility - people believe the articles and news spots on TV and radio more than they believe advertisements (isn't that obvious?)
- Its almost Free - if you play the PR game right, a full page article could be written about you for the cost of a 25 cent fax!
"PR builds brands. Advertising maintains brands." - Al Ries
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Wrong Way to do PR
Most people who play the PR game don't know how to play it well. They send out press releases to the media. And if they are lucky and the newspapers and magazines they send their press releases to have space to fill, they'll write a 2 paragraph blurb about the website in the 4th last page.
Thats not how you do it. Press releases should be written in such a way that it elicits the writer to call you and interview you. Thats the only way you can have cover stories written about you and your website.
Imagine this: you could buy a full page ad for $5,000-50,000 in a magazine and people wouldn't believe your message. Or you could send a killer press release and have a reporter call you and write an article on you - all for 25 cents - the price of sending a press release through fax! What would you prefer?
Right Way to do PR
If you want to learn how to get the media to do cover stories on you and your company, go to:
PR Hotsheet has the complete course that will show you the right way to write press releases and play the PR game - and received thousands of dollars worth of free publicity - all from the guy who has had dozens of PR home runs and has been featured on Donahue, Regis, Jenny Jones, all the major talk shows, CNN, thousands of radio stations, written up in Forbes and USA Today, and has sold everything from 'romance' to the Brooklyn Bridge with free advertising from PR.
If you are satisfied in getting the media write a few blurbs about you (thats better than nothing - its still almost free. But its not comparable to the power of the course at PR Hotsheet), go here to read how to write a press release.
Tools for PR
Once you've written down your press release, its time to send it to the media. These tools will help you:
- Press Equalizer - software that will send your press release to all the major PR databases online
- PR Web - the best PR database online. Submit your press release through them and it'll get into google news and various other news websites
- IMediaFax - fax your press release to the media for 25 cents a fax
Hiring PR Experts
While PR Hotsheet can teach you all you need to learn about PR, it does require you to write your own press releases and fax them on your own. If you don't want to do any of that, you could hire one of these PR experts:
You might want to read this ebook to learn how to find a publicist that the media already loves and hire her:
How to Hire the Perfect Publicist
Once you have your PR campaign set up, its time to build momentum and maintain your brand name by doing some advertising. But before that, lets look at a few more techniques to promote your website for free. The first technique being:
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